Once the logo was deemed a success, we turned our sights to the BTM website. EPS knew that a multifunctional website with only the most streamlined user experience design was essential for achieving their goals — recruiting top-tier talent for their dance company, growing enrollment for the school and increasing ticket sales.
When EPS began digging into the existing website one thing became abundantly clear. Simple tasks such as learning about BTM or purchasing tickets for upcoming shows were made tedious by a complicated and heavy data hierarchy. Most users were spending way too much time maneuvering through layers and layers of information before getting to what they wanted.
To eliminate the burden, EPS developed wireframes that ensured users would be able to quickly find what they were looking without all the unnecessary “clicking around.” We incorporated stronger call to actions, simplified the graphics and paid specific attention to the all-important contact information and social media buttons.