29 Apr

Celebrating 5 Years: Ryan Kelly

Today we are celebrating another five year work anniversary, Ryan Kelly, Senior UX Designer. Ryan has been a critical part of our UX team for the last 5 years, sleighing any UX task that comes before him, and known for his friendly, upbeat personality. He’s also a talented illustrator, often seen with a sketchbook in his hands, doodling or drafting up the next logo or practicing his hand lettering. Check out this graphic for more info about Ryan, and read our incredible interview:


 

 

1: What do you like most about working at 11P? Simple. I love the people! We’re fun, exciting, and freaking talented! I have never worked with such a diversely talented group of people. That alone, is inspiring…and motivating! Our company is run by wonderful people who make it their priority to put us first no matter what. I’ve worked for both small and large companies and by far, Kristen and Bryan got it right.

 

2: What is a favorite 11P memory? Visiting Atlanta for the HOW Conference. So many memories made during that weekend! From spending time with friends to walking away truly inspired and ready to crank out some awesome creative stuff!

 

3: What is your favorite Christmas present ever received from 11P?  Technically the Squatty Potty was an employee white elephant gift. So probably the Disney trip. Duh!

Jesse Evans brought a Squatty Potty to our holiday party white elephant gift exchange. I got it. Someone stole it from me. Luckily, Albert also brought the same gift! But unfortunately someone stole that one too. I think I ended up with some Goslings Rum.

So yeah, Disney.

 

4: What is your favorite 11P event? Needless to say that our holiday parties are always fun. Especially when you win big at blackjack! The Parks definitely know how to throw a party. It’s great to get all the peppers together since we don’t get to see each other all the time.

 

5: If you were a pepper, what type of pepper would you be and why? Poblano. It’s mild and versatile. Everyone likes a poblano. You can stuff it, chop it, stick ’em in a stew.

 

6: Name a Pepper you can always lean on for support or advice: Krista Cochran.
Krista’s the type of person you can totally open up to. She became a pepper in 2015 and went straight to work on our UX team and instantly, a life-long friendship was created. We might have been regulars at a local sandwich shop for lunch. Codename: DOGPOUND

 

7: Name a Pepper whose work or work ethic inspires you: Melissa “the Don” London.
The Don’s work ethic is legendary. I hear her name whispered from time to time between our customers. No joke, the new team I’m on brought me an example of a brochure she designed and asked us to “do something like this.” Now those were big shoes to fill.

 

8: My spice meter :

  • Complete wimp
  • Will proceed with caution
  • A subtle flame!
  • A little sweat never hurt
  • The spicier, the better!

 

Get to know Ryan a little bit better…

1: Favorite Star Wars character and why?
Chewbacca. Well, I can do a pretty good Chewbacca roar.
Other reasons:
Chewbacca sounds from everyday objects
10 best Chewbacca quotes

 

2: You’ve just brewed the perfect IPA. Describe the flavor. What it’s called?
*the perfect hazy NEIPA…
It’s called “Floccinghell, this is good!”
The reference is from yeast “flocculation.” And I might sometimes say this after sipping a perfectly crafted NEIPA.
The description: A fluffy mouthfeel with a citrusy burst of tropical fruits and maybe a subtle coconut.
Thirsty now aren’t you…

 

3: Favorite local brewery? Favorite national brewery?
Local: Sapwood Cellars in Columbia – the owners are known nationally for their skill and pushing the limits. We’re lucky to have them so close!
National: The Veil in Richmond – Every single beer they put out is perfect. And their taste in artwork is pretty cool too. They put on the best festival I’ve ever been too called the Forever Summer Festival. You must attend if you like craft beer!

 

4: Name your favorite all-time Orioles player.
This may be a shock to some people, but no not Ryan Flaherty (or Ron Flattery as he’s called by some lower shoremen). Eddie Murray – He played first base and could hit from both sides of the plate. His stats are amazing. He’s why I chose to play first base growing up.

 

5: If you were a pro baseball player, what would your up-to-bat walk-up song be?
Wake up, Rage Against the Machine

 

6: Favorite daddy/daughter time event?
She is a dancer. It doesn’t matter where we are. Out of nowhere she will come up to me, grab my hands, and get me to do a quick dance move (usually spin her) and go about her way. It could be while shopping in the mall, the middle of Baltimore Inner Harbor, or on our way to her teeball game. I love this and hope that she never stops doing it.

 

7: How many times have you watched your daughter’s favorite movie (estimate), and what is it?
Well, her favorite movie changes from time to time…but we have watched “Dolphin Tale” over 1,000 times. She loves dolphins (probably because her god-mama, Aunt Erica does as well). We went to the Baltimore Aquarium during Fleet Week one year and she wanted to go down to talk to the dolphin trainers. She asked 100 questions and told them she wanted to save dolphins one day.

 

8: Favorite movie of all time?
Usual Suspects. “I’ll flip ya fa real.”

 

9: Any secret talents or hobbies? If so, what?
I consider myself a craftsman. I tear stuff apart and put it back together. I like woodworking, maintaining my car, and creating something from nothing to hang on a wall. Side note: my jetta currently has 275,000 miles and I’ve done all the maintenance on it. I’m a little proud of that.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

13 Feb

PCI Logo Development Deep Dive

A logo is a key element to a successful brand identity. For most potential customers or clients, it’s the first impression they have with a company. Immediately, many judgements can be made, though they might not all be true. A company’s personality or energy, the type of experience a customer will encounter, the level of quality of advertised service or product, even what this service or product will cost, can all be reflected in a logo. For these reasons, it’s vital to ensure your company’s logo embodies your corporate personality and product or service being sold.

When embarking on a logo rebrand, like the one we created for PCI, Eleven Peppers Studios (EPS) meets with our clients to gather as much data we can to help influence or design decisions. Most times we like to know: Who is your primary demographic? What is your corporate culture? How would you like to see your business grow? How would you like your business to be perceived? How does your company differentiate from the competition? Along with many more questions…

PCI was facing a pivotal moment in their history. Not only were they about to celebrate 10 years in business but they had outgrown their name, formerly PCI Strategic Management. Their old name did not accurately encompass all of the unique services they provide and could mistakenly pigeon-hole them as “just” a strategic management company. This combined with a logo design that could be perceived as outdated, is a perfect recipe for a rebrand!

Lucky for EPS, PCI was completely open to our creative process. After doing extensive research and gathering information on PCI, like an Autumn squirrel hoarding nuts, EPS begins the mind mapping and sketching phase. It’s best to get several Peppers involved in this process since designing a logo is no easy feat. A simple solution can take months (and months) of sketching and revisions. Below is a snapshot of some of our sketching and logo development process.

 

 

PCI’s initial logo was conservative, unimaginative and most importantly did not reflect their corporate brand. The final PCI logo solution incorporates the flame symbol that was subtly visible in their previous logo but now in a modern and energetic way. The dynamic nature of the flame represents PCI’s expansive capability offerings and reach as a firm. This dynamic mark combined with the movement of the typography, represents the role PCI plays in overcoming challenges. Overall, the forward motion of the logo is a fitting metaphor for PCI’s ability to adapt to the evolving needs of their customers.

 

 

We’re so pleased with how we’ve been able to evolve this brand and look forward to expanding this style and this energy to the rest of their marketing collateral and website.


WRITTEN BY
Melissa London
Art Director at 11P, Toddler Influencer, Wine and Cheese Enthusiast, Maker of Crafty Things.