Blueprint is a federally-funded program in Maryland that connects people who receive monthly SNAP (Supplemental Nutrition Assistance Program) benefits to local organizations and businesses that teach job-driven skills. Formerly known as FSET (Food Supplement Employment and Training), these free programs train participants for employment in industries like:
Eleven Peppers was tasked to create a brand identity (including name and tagline), website and outreach materials to market this program.
BUILDING A BRAND
The Maryland Department of Human Services requested an engaging website to promote participation in the Blueprint program.
EPS provided an interactive and user-friendly experience so visitors could easily search for training programs. The “Training Programs” page was influenced by some of the popular websites that offer geolocation and filtering options (think Yelp, Zillow, Airbnb). These features allow visitors to find the best program match for them based on interest and location.
The typefaces featured a striped pattern that could be utilized throughout print and web platforms to add texture and interest.