When designing logos for our clients we often turn to their established brand, rather than doing a complete overhaul. In some cases, a little boost in the color department is all that is necessary to reveal the true image of the brand and make a lasting impression on new and returning customers.
Take Health Unlimited’s (HU) current logo, the blues evoke the feel of water, which is important to the overall brand as an aquatic center. What gets lost is the energy and friendliness of this full-service family fitness and aquatic center. Sometimes when less saturated or darker colors are used, the vibrancy of a brand also fades. We believe that the life-and-soul behind the HU brand should be reflected with a brighter/fresher take on the existing color palette.
For our “quick refresh” we incorporated livelier hues that pay homage to the original color-scheme. We integrated a vivacious green that reflects the vitality of the fitness center and pumped-up the blue, which now reminds us of the crystal clear water in the Caribbean… and who wouldn’t want to swim in that? These electric colors are also on par with current gym wear trends, attracting a more diverse audience while remaining genuine to the overall brand.
Everything about this Quick Color Refresh just screams, “Come on in folks and let’s get healthy together!”