BESPIN is an acronym for Business and Enterprise Systems Product Innovation. This initiative aims at creating a collaboration between local developers and Airforce developers. Airforce participants will gain hands-on knowledge and best practices from commercial developers that use agile methodologies to produce successful apps and products.
The logo that Eleven Peppers designed for the BESPIN brand references several key themes integral to BESPIN’s mission. The lower portion is inspired by the seal of the Jedi Order which contains wing-like elements, since BESPIN is a Star Wars reference. These wing elements were merged with the head of an eagle, which is a metaphor for the military and Air Force collaboration. The positive circle above the eagle’s head and the negative circle form an abstract yin yang symbol (another reference to the light and dark forces of Star Wars).
Eleven Peppers, in collaboration with BESPIN’s Communications and Marketing department has been tasked with creating the entire branding package, which includes a style guide, PowerPoint template, social media marketing, and website (coming soon!).