Clarity Innovations

The Challenge

11p jumped at the opportunity to work with Clarity Innovations. This cutting-edge tech business was booming with new awards and clients, but their website was stagnant. The solution? 11p and a much-needed fun and modern “facelift” to reflect the upbeat company culture and hi-tech service offerings.

Services

Web Design + Illustrations + Iconography

WEBSITE REFRESH

11p met with Clarity leadership to map out their desired goals and a path forward. With a younger, more tech-savvy audience in mind, we recommended injecting their spunky personality into their site design.

We presented several graphic style directions in order to zero in on the appropriate tone for website graphics and photography. In the end, the selected style direction produced a vibrant website redesign with playful graphics that speak to the company’s target market. The tone sends the message that Clarity provides impressive technical solutions to their clients, while still having fun.

DYNAMIC WEB ELEMENTS

The website graphics package that we designed included new UI elements, custom-designed iconography, modern photography, and custom portrait illustrations.