11p was excited to partner with Cornell Technical Services (CTS) to develop a website that properly conveyed the company’s services and engage potential new employees. CTS provides technology and management solutions to fuel mission success for the Aerospace, Intelligence, and Defense industries.
CTS
The Challenge
DISCOVERY AND STRATEGY
11p was given the opportunity to completely redesign the CTS site. With Space and Defense being such an impressive subject matter, there were many stylistic design avenues to explore. We started by compiling mood boards that presented four distinct design and photographic style directions.
Mood Board Style Options
Final Selected Mood Board Style
CTS went with the design style that included large and striking photography, bold typography, and three-dimensional icons.
Capability Icons
When it came to icon design, 11p wanted to design a unique set that embodied the unique, scientific nature of the work performed by CTS employees. To achieve this goal, we designed three-dimensional icons that were placed in three-dimensional cube shapes. The effect points to the technical and analytical nature of the company’s capabilities.
Scientific & Technical
Consultation
Engineering & SETA
Services
Management
Solutions
Software
Development
Pattern Elements
To achieve a seamless experience and allow the visitor’s eye to travel fluidly throughout the site, 11p developed a pattern design inspired by the three-dimensional, capability icons.
Enhanced Brand Palette
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#245770
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#0396A3
#2E9EF0
#63E8D1
GRADIENT
#A86B29
WEBSITE DESIGN AND DEVELOPMENT
11p delivered a rich, multi-dimensional website that draws a visitor in through compelling photography and design. The gravity of the work CTS performs is immediately evident with a dynamic hero image of a space satellite while the technical complexity of their work is conveyed through intricate iconography and geometric patterns.
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